It is never too late to develop the competences and skills needed to conduct business activities efficiently and effectively. First, business owners need the right skills, tools and knowledge to recognize problems, make sound decisions and support the development of their teams. When preparing for cross-border expansion, knowledge about export destinations, markets and future business partners is essential to achieve effective dialogue.
The “Intercultural competences as an effective tool in conquering new markets” training will allow you to better get to know and understand your future business partners. This program will prepare you and your team to effectively conduct not only business talks, but also mediation negotiations in an intercultural environment.
Culture became the subject of interest for economics representatives in the 1960s. The relationship between organizational and national culture began to be considered in the context of intercultural management issues, including the impact of cultural distance on the strategy of entering foreign markets. Scientific studies also began to draw attention to the fact that cultural differences may influence the course of cooperation between enterprises.
Cultural differences are mentioned in the literature as one of the barriers to international cooperation. Moreover, attention is drawn to the fact that culture may be a factor influencing the perception of the quality of cooperation.